Integrated Marketing Communications (IMC) remain an integral component of marketing. Therefore, understanding how companies effectively communicate and interact with customers (including potential customers) creates the foundation you (student) need to have a firm understanding of how marketing communication manifest in practice which is key to the development of effective marketing skills. Such an understanding will help you succeed in your marketing career. Henceforth, this course is designed to help you start your journey towards your desired entry into marketing careers.

Creative Commons licenses are kind of confusing. This set of infographics attempts to help clarify components of the Creative Commons licenses to help users select the appropriate license for their purposes.

In the Continuous Improvement advanced Experience, students will explore concepts, skills and tools that support improvement in themselves, their peers, and their workplaces. This unit is comprised of content derived from competencies associated with the Technical Skills Grounded in Academics Essential Elements of the SkillsUSA Framework 

An analysis of the behavior of humans as actors in a variety or organizational contexts and cultures, including group, inter-group, and individual behavior. A cross cultural perspective of organizational behavior is also examined, including the concepts of time-management, work ethic, teamwork, and verbal and non-verbal communication.

Course Outcomes:
1. Describe why managers and entrepreneurs require a knowledge of organizational behavior.
2. Describe characteristics of culture and resulting behavioral tendencies (especially as related to communication, teamwork and leadership, and conflict resolution).
3. Explain the foundations of individual behavior in diverse organizational and cultural settings.
4. Explain the foundations of group behavior in diverse organizational and cultural settings.
5. Discuss inter-group behavior.
6. Identify the rules of organizational design.
7. Describe organizational culture.

Pupil remembers the concept of consumer right.Pupil understanding the concert of seller dominant market.Pupil applies the knowledge knowledge and understanding for new and unfamiliar situation. 

Many resources online provide limited lists of available communication channels, but the lists miss relevant details for those learning about the range of ways we can communicate. This introductory reading and activity intends to share the sheer volume of ways we can communicate with audiences and publics to illustrate the need to strategically consider all the options we may use to share our messages.

Many resources online provide limited lists of available communication channels, but the lists miss relevant details for those learning about the range of ways we can communicate. This introductory reading intends to share the sheer volume of ways we can communicate with audiences and publics to illustrate the need to strategically consider all the options we may use to share our messages.

The Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. Our mission is to promote community health and development by connecting people, ideas, and resources. The Community Tool Box is a public service developed and managed by the KU Center for Community Health and Development and partners nationally and internationally. The Tool Box is a part of the Center’s role as a designated World Health Organization Collaborating Centre for Community Health and Development.

Professors and instructors from various disciplines use the Community Tool Box as a resource for their teaching. The Tool Box is often used as course text in the fields of public health, community psychology, nursing, social welfare, and other applied fields.

Chapter 1. Our Model for Community Change and Improvement
Chapter 2. Other Models for Promoting Community Health and Development
Chapter 3. Assessing Community Needs and Resources
Chapter 4. Getting Issues on the Public Agenda
Chapter 5. Choosing Strategies to Promote Community Health and Development
Chapter 6. Communications to Promote Interest
Chapter 7. Encouraging Involvement in Community Work
Chapter 8. Developing a Strategic Plan
Chapter 9. Developing an Organizational Structure for the Initiative
Chapter 10. Hiring and Training Key Staff of Community Organizations
Chapter 11. Recruiting and Training Volunteers
Chapter 12. Providing Training and Technical Assistance
Chapter 13. Orienting Ideas in Leadership
Chapter 14. Core Functions in Leadership
Chapter 15. Becoming an Effective Manager
Chapter 16. Group Facilitation and Problem-Solving
Chapter 17. Analyzing Community Problems and Solutions
Chapter 18. Deciding Where to Start
Chapter 19. Choosing and Adapting Community Interventions
Chapter 20. Providing Information and Enhancing Skills
Chapter 21. Enhancing Support, Incentives, and Resources
Chapter 22. Youth Mentoring Programs
Chapter 23. Modifying Access, Barriers, and Opportunities
Chapter 24. Improving Services
Chapter 25. Changing Policies
Chapter 26. Changing the Physical and Social Environment
Chapter 27. Cultural Competence in a Multicultural World
Chapter 28. Spirituality and Community Building
Chapter 29. The Arts and Community Building
Chapter 30. Principles of Advocacy
Chapter 31. Conducting Advocacy Research
Chapter 32. Providing Encouragement and Education
Chapter 33. Conducting a Direct Action Campaign
Chapter 34. Media Advocacy
Chapter 35. Responding to Counterattacks
Chapter 36. Introduction to Evaluation
Chapter 37. Operations in Evaluating Community Interventions
Chapter 38. Some Methods for Evaluating Comprehensive Community Initiatives
Chapter 39. Using Evaluation to Understand and Improve the Initiative
Chapter 40. Maintaining Quality Performance
Chapter 41. Rewarding Accomplishments
Chapter 42. Getting Grants and Financial Resources
Chapter 43. Managing Finances
Chapter 44. Investing in Community Resources
Chapter 45. Social Marketing of Successful Components of the Initiative
Chapter 46. Planning for Sustainability

Sample syllabi are also available: https://ctb.ku.edu/en/teaching-with-the-community-tool-box

The goal for this lesson is to increase student comprehension and problem-solving skills by emphasizing real-world problems and encouraging students to be proactive in solving those problems. Description of classroom, grade level, and students: This assignment is for a 10th grade English II classroom, ranging from AP to standard student populations.Prior Knowledge of Subject: Students possess a prior knowledge about tornado activity, severe thunderstorms, and earthquakes due to living in Oklahoma.Length of Lesson: Students will be allotted 10 class periods of 45 minutes in class. They are also allowed to work on this assignment outside of class, if needed.

Engineering and Technology for the Better Good of Society PIT-OER is intended to train engineering technology students to leverage the power of select technologies aligned to the public interest applications and targeted public works institutions.This PIT-OER consists of four modules:Module 1: Project Management Methods with Applications to Public Works.Module 2: Technology and Ethics: “Are You Conflicted?”. Module 3: 3D Printing Applied to Everyday Public Interest and to Public Work Institutions.Module 4: How “Open” is Open Source Content: The Do’s and Don’t of Using Open Source Software, OSS. Each module is organized with lecture, assessment, and laboratory experiments. The modules are course materials for TECH-100, Introduction to Engineering and Technology, of Queensborough Community College.

Since the CoVID19 pandemic, essential workers have been impacted beyond that of others in the labor force.  Statistics on nonmedical essential workers and how CoVid19 affects their health and livelihood are lacking. No centralized reporting exists and corporations do not either collect or provide this data. This OER attempts to bring together various sources information from March-July 2020 for future research. This material is a compilation of original sources of varying restrictions to be used for educational purposes, so I have chosen the CC BY NC ND license.

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

This text is provided to you as an Open Educational Resource (OER) which you access online. It is designed to give you a comprehensive introduction to public relations at no or very nominal cost. It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and concepts, intra-text links to the appendices and glossary for tables and definitions of words, and extra-text links to videos and web material that clarifies and augments topics and concepts.

This is a free, online tool aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses and to improve their global talent management. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.  Authors are the seven project partners:CCS Digital Education (Greece)University of Patras (Greece)Advancis Business Services, Lda. (Portugal)Vaasa University of Applied Sciences Finland)Promimpresa srl (Italy)Inova Consultancy (United Kindom)Fundación General Universidad de Granada Empresa (Spain)

What makes a good Cop? What makes a bad Cop?Explore words and values that you think are meaningful to describe a good Cop and a bad Cop.Español¿Qué hace a un buen policía? ¿Qué hace que un policía sea malo?Explore palabras y valores que considere significativos para describir un buen policía y un mal policía.

The advanced course syllabus that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies.  

Global Spin is a corporate learning programme aiming to improve the competiveness of European Academic Spin-Offs and Start-ups by supporting them to effectively deal with the challenges faced when internationalising their businesses. The programme is divided into three units, containing ten pillars each one, completed by a forth section of Success and Failure Cases about “Commercialization of new products and services abroad” and “Attracting and recruiting international high-qualified human capital”.

The training programme has been developed in the framework of the Global-Spin Project: Transnational Entrepreneurship and Corporate Learning: Fostering Effective Internationalization Strategies in Academic Spin Offs, with the support of the European Union and the Erasmus+ Programme. The course’s contents are based on the knowledge, the experience and the researches carried out by the consortium, which is composed of Higher Education Foundation, two Universities and four companies specialized in consultancy, training and research. To know more about the project and the consortium’s partners, visit the website: https://globalspin.eu/ and the GLOBAL-SPIN - Transnational Entrepreneurs Forum: https://www.facebook.com/groups/1970586499822258/

Authors are the seven project partners:

CCS Digital Education (Greece)
University of Patras (Greece)
Advancis Business Services, Lda. (Portugal)
Vaasa University of Applied Sciences Finland)
Promimpresa srl (Italy)
Inova Consultancy (United Kindom)
Fundación General Universidad de Granada Empresa (Spain)

Copyright can be a tricky area of law. However, understanding the basis of copyright law, what it protect, and copyright's limitations helps make sure we do not violate copyright law and the creators it protects.

This OER will effectively teach the proper ways and formatting of how to cultivate a news or press release in journalism. It is a valuable resource designed to help students master crafting news releases. News releases are essential for communicating newsworthy information to the media and the public. This OER provides a comprehensive overview of the key components, writing techniques, and best practices for creating impactful news releases.Content and exercises will include tips on writing correctly formatted datelines, leads, nutgrafs, body paragraphs, quotes, proper information gathering and more!Navigate through the information in this module and complete the exercise to evaluate your understanding of the material.