Description

Overview:

This textbook is based on materials sourced from different practitioners from the world of research design, data collection, analysis, and interpretation. The author and her collaborators have also added materials to supplement the available literature.

Subject:

Marketing, Measurement and Data

Level:

Community College / Lower Division, College / Upper Division

Material Type:

Textbook

Author:

Dr Aila Khan, Dr Munir Hossain, Dr Sabreena Amin, Jacki Montgomery, Siddharth Jain

Provider:

Open Educational Resources Collective

Date Added:

06/26/2023