Description

Overview:

Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

Subject:

Business and Communication, Communication, Finance, Management, Marketing

Level:

College / Upper Division, Graduate / Professional

Material Type:

Activity/Lab, Case Study, Homework/Assignment, Lesson, Lesson Plan

Author:

Eric Olson

Provider:

Iowa State University

Date Added:

03/17/2020