Description

Overview:

In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:

Business and Communication, Communication, Finance, Management, Marketing

Level:

Community College / Lower Division, College / Upper Division, Graduate / Professional

Material Type:

Activity/Lab, Case Study, Homework/Assignment, Lesson, Lesson Plan

Author:

Eric Olson, Olson Eric

Provider:

Iowa State University

Date Added:

03/17/2020