Description

Overview:

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:

Business and Communication, Finance, Management, Marketing, Public Relations

Level:

College / Upper Division, Graduate / Professional

Material Type:

Activity/Lab, Case Study, Homework/Assignment, Lesson, Lesson Plan

Author:

Eric Olson, Heeyle Park, Olson Eric, Park Heeyle

Provider:

Iowa State University

Date Added:

03/17/2020