Description

Overview:

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Subject:

Business and Communication, Marketing

Level:

Community College / Lower Division

Material Type:

Textbook

Author:

Barb Powers, Deirdre Evans, Di Best, George Swaniker, Jules Fauteux, Lumen Learning, NSCC, Rankin MacMaster

Provider:

NSCC Libraries

Date Added:

08/25/2021