Description

Overview:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Subject:

Business and Communication

Level:

High School, Community College / Lower Division

Material Type:

Textbook

Author:

Amit Shah, Bethann Talsma, Carl McDaniel, James C. Hyatt, Lawrence J. Gitman, Linda Koffel, Monique Reece

Provider:

Rice University

Provider Set:

OpenStax College

Date Added:

01/07/2020