Description

Overview:

Pop-up shops are temporary stores that “pop up” for a few days or months. They are a new form of retail operations that have gained popularity in the past decade. Retailers and brands of all sizes have implemented pop-up shops – from global and national retail chains, to small independent stores and even e-commerce pure players – that have positioned these initiatives as a marketing & communication tool, as incubators to test a market and/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist.

Subject:

Business and Communication

Level:

Community College / Lower Division, Career / Technical

Material Type:

Textbook

Author:

Gay Stephenson, Hong Yu, Ken Wong, Pauline Larsen, Sean Sedlezky, Tony Hernandez

Provider:

Ryerson University

Date Added:

03/06/2019